Specialization

By choosing an area of specialization in your main course of study, you will set an individual focus that corresponds to your inclinations and interests, and is important for your future professional qualification.

The primary goal of our OST Business Administration degree program is to prepare you both systematically and practically for promising professional fields, and to pave the way for promising careers in business and administration. In order to prepare you as optimally as possible for your individual career, our business administration degree program offers you a total of seven career, profile-oriented areas of specialization.

The demands placed on controllers have become increasingly comprehensive in recent years. On the one hand, the core of the controller's activity is still performance-oriented corporate management, which is based on targets and figures. On the other hand, non-monetary control variables such as time, quality and performance are becoming increasingly important. Due to its growing importance, controlling is increasingly becoming a decisive service and consulting function for management. Controllers are increasingly dealing with topics such as international accounting, corporate governance, performance management and digitalization.

The increasingly international orientation of our economy has also led to more and more companies aligning their accounting to international standards. This fact is taken into account by the fact that the Financial Reporting specialization module is taught entirely in English.

The Accounting and Controlling specialization is aimed at students who want to deepen their knowledge of value-oriented corporate management in a financial context. In particular, it is aimed at students who aspire to a responsible position in finance, accounting or taxation in medium-sized and large companies or international groups, or who wish to work in auditing companies.

The financial sector and the financial centre make an important contribution to Switzerland's economic success. In recent years, the banks have faced many difficulties and much criticism. Current challenges facing financial intermediaries include the low interest rate environment, unstoppable digitalization (e.g. FinTech, BigTech, DeFi) and regulatory tightening. In addition, customers expect simple, always accessible and cost-effective offers (e.g. mobile banking, open banking) as well as the consideration of current topics such as sustainability. This challenging and dynamic environment demands a high level of professionalism, customer proximity, agility and innovative strength from financial service providers. Well-trained employees represent a key success factor in this context. Against this backdrop, a sound education is an important prerequisite for successfully positioning oneself in the job market of the financial world.

The modules in the Banking & Finance specialization highlight all relevant aspects and interrelationships that are required for a responsible position in the banking and finance industry of the future.

What do companies like Apple, Amazon, Google or Coca-Cola have in common?

These companies are the most valuable brands in the world, and they all have outstanding products and services. These companies succeed better than the competition in effectively marketing their value-added market services, and satisfying or retaining their customers.

In the Marketing Management specialization module, students learn how companies can effectively design these success-critical processes using concrete practical examples. In addition to classic established concepts, the influence of digitalization is also taken into account. Whether in the area of product and service management, in customer and sales management or in social media communication, digital transformation plays an important role everywhere.

The Marketing Management specialization module is aimed at students who would like to take an in-depth look at aspects of market-oriented corporate management and are aiming for a career in marketing, communications, sales and customer management, or consulting.

The situation of many companies today is characterized by numerous changes and upheavals. These include new (e.g. digital) technologies, new rules of the game in competition or well-trained, demanding employees and customers. Such changes must be recognized by companies and translated into concrete actions. Change always brings both new business opportunities and risks. What is new, however, is that many familiar tools, ways of thinking and acting can no longer fully reflect the opportunities and challenges. Instead, a critical mindset, innovative ways, entrepreneurial spirit and the knowledge of how to use the tools in a meaningful way are needed so that companies can reinvent themselves again and again. This always requires an interplay of different perspectives such as different disciplines, business environment and the organization itself.

Students in the Strategy and New Business major should be enabled to deal constructively with such changes. Together we train the necessary competencies, an open and curious mindset and the application of appropriate tools. The students prepare for the management of a profit center, or an SME, or for the path to self-employment.

Flexibility and rapid adaptability to the dynamics and changes of digitalization are major challenges for the competitiveness of companies. Even in the digital age, companies cannot be imagined without people - people are constantly given new tasks. Knowledge of people's ways of thinking, deciding, acting and experiencing, which result from different roles in business life and from the design of organizations, become a decisive success factor and differentiating factor.

The specialization in Business Psychology and Organization is aimed at students who want to deal in-depth with questions of strategic orientation and successful development of organizations from a business psychology perspective, and who want to help shape the relationships and interactions between employees, customers and companies in the working world of tomorrow in a way that is fit for the future. You enjoy understanding the behaviour of actors in the business context and their effects as well as analyzing the needs of individuals, teams & organizations with appropriate methods and converting  them into the form of concepts.

Not only large corporations but also small and medium-sized enterprises in Switzerland are facing the challenge of globalization. To be successful in this complex international environment, managers need a wide range of competencies.

In the International Management major, you will expand your business knowledge by taking a global perspective, for example in International Strategic Management or International Law. You will also acquire intercultural skills and focus on leadership and personal development. All modules in this major are taught in English.

The specialization International Project Management provides you with hands-on international project management experience as every student takes part in two international consulting projects which are carried out by intercultural teams. At the same time, you have the chance to prepare for the Certified Project Management Associate IPMA Level D examination. This is an international qualification with an excellent reputation in the business world.

In your semester abroad, you can consolidate your specialization or choose a further focus area.

Firms that are doing business in an international context are confronted with numerous uncertainties and changes. These include innovative (e.g. digital) technologies, new rules of the game in the global competition or the demands of well-trained employees and customers. These changes must repeatedly be recognized by companies and it is necessary to transfer these challenges into concrete business opportunities. To do so it is critical to apply suitable tools and to question what has been successful in the past. In doing so, companies are continuously forced to reinvent themselves and their business in an international context.

In the International Management major, you will expand your business knowledge by taking a global perspective, for example in International Strategic Management or International Law. You will also acquire intercultural skills and focus on leadership and personal development. All modules in this major are taught in English.

In the International Business track you will be empowered to recognize, analyse, to interpret and cope with recent changes and challenges in a constructive way. You will learn to develop a critical and entrepreneurial mindset, to reflect on firms’ traditional and innovative patterns of behaviour and practice the application of a range of tools in a meaningful way.

In your semester abroad, you can consolidate your specialization or choose a further focus area.