Team of students

Market Research

Supervised teamwork as real-life student consulting project 2 with full-time students from January to June or 
as supervised teamwork with part-time students and more in-depth analysis of the client’s business from March to November 

Market research is an indispensable tool for providing reliable information on which to base decisions. With a real-life student consulting project in Market Research, you can obtain valuable information about your markets, customers, products or employees.

The project objectives are defined in advance by the WTT and the client in accordance with the client's specific requirements.

  • Market analysis
    size, development, forecasts, distribution, penetration, drivers, barriers, potential
  • Competition analysis
    key players, market shares, strengths/weaknesses, business models, profiles, USPs, strategies
  • (Target) customer analyses
    profiles, sectors, expectations, requirements, price acceptance, perception, satisfaction
  • Trend analysis
    megatrends, socio-cultural profiles, technology scouting, substitute products
  • Sales analyses
    sales concepts, distribution channels, sales services, service models
  • Image and brand analysis
    products, services, brands, companies
  • Employee satisfaction analysis

Real-life student consulting project PPR2 (full-time)

Student input
  • Team members: 4-6 students
  • Total commitment: approx. 800 hours
  • Full-time students in semester: 4th semester
     
Lecturer input
  • Group seminars: -
  • Project coach: 50 hours
  • Statistics coach: 7 hours
  • IT coach: 3 hours
Result
  • Final report: 60 pages, plus management summary and appendices
  • PR report
  • Final presentation: on client’s premises
  • Confidentiality: all data belong to the client and are treated confidentially
  • Language: German
Fixed dates
  • Start: End of January
  • End: Mid-June
  • Duration: 17 weeks (alongside lectures)
WTT YOUNG LEADER AWARD
  • Nomination: possible
Costs
  • Flat rate: CHF 8,500 (excl. VAT) payable to the WTT
  • Expenses: approx. CHF 1,500 (as incurred) payable to students

Real-life student consulting project PPBB (part-time)

Student input
  • Team members: 4-6 students
  • Total commitment: approx. 1,200 hours
  • Part-time students in semester: 4th and 5th semester
Lecturer input
  • Group seminars: 14 hours
  • Project coach: 60 hours
  • Statistics coach: 7 hours
  • IT coach: 4 hours
Result
  • Final report: 90 pages, plus management summary and appendices
  • PR report
  • Final presentation: on client’s premises
  • Confidentiality: all data belong to the client and are treated confidentially
  • Language: German
Fixed dates
  • Start: Beginning of March
  • End: End of November
  • Duration: 39 weeks (alongside lectures and work)
WTT YOUNG LEADER AWARD
  • Nomination: possible
Costs
  • Flat rate: CHF 8,500 (excl. VAT) payable to the WTT
  • Expenses: approx. CHF 1,500 (as incurred) payable to students
  • Detailed primary and secondary analyses
    in the Swiss market and in other German-speaking countries
  • Research design
    methodical plan of action with specific definition of research objectives, target groups, survey methods, research content, etc.
  • Market surveys
    field-based with population size (N) up to three digits and using online tools,
    desk-based with detailed research
  • Analysis
    collected data are first analysed with professional tools and then interpreted
  • Conclusions and recommendations
    conclusions and recommendations with direct practical application are derived from the analysis findings

For greater depth on the Market Research assignment, relevant, specifically selected business analytics elements are covered with reference to «KMU*STAR» by Lombriser Roman et al. 

  • Situation analysis 
    relevant topics are selected from the following: History, business concept, products/markets (strategic business units), business development, competitive position, skills/resources for all corporate functions, financials/results
  • Outlook analysis
    relevant topics are selected from the following: general trends, plans made, market development, success factors, development of competition, business potential, skills/resource requirements
  • SWOT analysis (strengths, weaknesses, opportunities, threats)
    derived from market research and elements covered in the situation and outlook analysis 
  • Optional strategic directions 
    derived from market research, elements covered in the situation and outlook analysis and SWOT 
  • Program of operational measures
    shows how directions can be implemented at operational level

Businesses of all sizes and from all sectors in Switzerland and in the international Lake Constance region, public institutions and NGOs.

This real-life student consulting project forms an important basis for optimizing the existing market development concept for young customers. Based on well-founded analyzes the project team suggested effective measures. A valuable project with a dedicated team.

Nathalie Schmied, Leiterin Werbung und Promotion St.Galler Kantonalbank AG, St.Gallen

Portrait Nathalie Schmied