Management Design

The project objectives are defined in advance by the WTT and the client in accordance with the client's specific requirements.

• Strategic management
  conceptualisation of specific strategies, innovative business models, new services, business plans, etc. 
• Marketing and communication
  concepts for analogue and digital marketing, communication, sales, market entry, positioning, new customer acquisition, customer journey, customer retention, sponsorship, etc.
• Accounting and controlling 
  concepts for calculation models, KPI development, balanced scorecards, dashboards, management cockpits, early warning systems, cost management, profitability calculations, financial process controlling, etc. 
• Banking and finance
  concepts for wealth management, financial planning, corporate banking, valuations, risk management, mergers & acquisitions, succession planning, etc.
• Human resources and organisational development 
  concepts for employee development, expansion of skill sets, employee retention, job grading systems, remuneration systems, incentive schemes, future-oriented corporate cultures, organisational development, etc. 
• Business information technology
  concepts for process management and process optimisation, e-business, digital transformation, use cases, knowledge management, service-oriented business organisations, analysis and further development of application systems, evaluation of software applications and e-business systems, etc.

Student input

• Number of team members: 4 to 6 students
• Total commitment: approx. 800 hours
• Students in semester: 6th semester (full-time) / 8th semester (part-time)

Lecturer input

• Project coach: 50 hours

Result

• Final report: 60 pages, plus management summary and appendices
• PR report
• Final presentation: on client’s premises
• Confidentiality: all data belong to the client and are treated confidentially
• Language: German

Fixed dates

• Start: end of January
• End: mid-June
• Duration: 17 weeks (alongside lectures)

WTT YOUNG LEADER AWARD

• Nomination: possible

Cost

• Flat rate: CHF 8,500 (excl. VAT) payable to the WTT
• Expenses: approx. CHF 1,500 (as incurred) payable to students

• Analysis of the current/actual situation of the business and the market in relation to the project topic 
• Definition and substantiation of the project objectives in relation to all involved and affected stakeholders
• Evaluation of suitable management plans, methods or processes for the strategic development of the concept
• Development of the practically applicable concept with the following target characteristics: measurable, logical, systematic, comprehensible, plausible, clearly argued, clearly formulated and intuitively presented. Where possible, with development of directly applicable tools for the client.

Businesses of all sizes and from all sectors in Switzerland and in the international Lake Constance region, public institutions and NGOs.