Franziska Bärtsch

Franziska Baertsch is Research Associate at the the Knowledge Transfer Unit. She holds a master's degree in Marketing Management

Education

Master of Arts in Marketing Management, University of St. Gallen (HSG)

Professional Experience

Junior Project Manager Marketing & Communication, Hirslanden Platz Zürich

Teaching Experience

Market research
Coach for national Consulting Projects (Undergraduate level)

Peer-Reviewed Journal Articles and Conference Proceedings

• LIPPE, S., BÄRTSCH, F., BRÖNIMANN, C., MADER, C. (2024). Enabling BPM competencies through real-life student consulting projects. 22nd Business Process Management Conference 2024. Krakow: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-70445-1_23

Professional Journals and Newspaper

• BRÖNIMANN, C., LIPPE, S., BÄRTSCH, F. (2025). Wissenstransfer durch studentische Beratungsprojekte. KMU-Magazin, 28 (07/08), pp. 36-39.

Teaching-Related Publications

• BÄRTSCH, F., BRÖNIMANN, C., LIPPE, S. (2025). Quantitative Forschung: Forschungsdesign am Beispiel einer Pensionskasse. Open Education Platform for Management Schools, 436. 10.60877/5e81-e645

Presentations

• BÄRTSCH, F. (2025). Leistung feiern, Talente vernetzen, Wirtschaft stärken - Wie der WTT YOUNG LEADER AWARD zum Wissenstransfer beiträgt. Rotary Club Arbon - Rorschach. Egnach, Schweiz:

Extended Abstracts, Poster Presentations and Workshop Contributions

• MADER, C., BRÖNIMANN, C., LIPPE, S., BÄRTSCH, F. (2023). Real-Life Student Consulting Projects @OST: transdisciplinary Capacity Building. COPERNICUS Alliance & oikos International, Higher Education Summit - Student Takeover.