Dr. Tatjana Hödl

Tatjana Hödl is a lecturer at the Institute for Information and Process Management with a research focus on digital business. In this area, she studies how algorithms and their control function influence user behaviour on digital platforms.

Area of Expertise

• Digital Platforms
• Algorithmic Management
• Social Media
• Gender, Female Digital Entrepreneurship
• Hate Speech, Stress, Well-being
• AI Literacy

Education

• Ph.D., Information Systems, University of Bern
• MSc, Finance and Accounting, University of Bern
• BSc, Business Administration, University of Bern
• BSc, Business Administration, Zurich University of Applied Sciences

Professional Experience

Since 2026 Lecturer and Researcher, Institute for Information and Process Management, Digital Business, OST
2018 - 2026: Research Assistant, Institute of Information Systems, University of Bern
2016 - 2017: Project Assistant, Generali Personenversicherungen AG
2015 - 2016: Assistant Assurance, Ernst & Young
2005 - 2015: Various roles within client advisory, Credit Suisse

Teaching Experience

• Introduction to Information Systems
• Requirements Engineering
• Design Thinking
• Prototyping
• Digital Business & Innovation Lab

Memberships

AIS, VHB

Awards

2024: 1st Runner up Kauffman Best Student Paper Award on Information Systems, Innovation, and Entrepreneurship at International Conference for Information Systems (ICIS 2024): Tatjana Hödl "Social Media Feedback Dynamics: The Influence of Community and Technology on Content Creators"

Peer-Reviewed Journal Articles and Conference Proceedings

• HÖDL, T., SPIZZO, M. (2026). AI Literacy and the Detection of AI-Generated Content: Investigating Public Awareness and Competence. 21st International Conference on Wirtschaftsinformatik. Linz, Austria.
• HÖDL, T., BOBOSCHKO, I. (2025). The Double-Edged Sword: Empowerment and Risks of Platform-Based Work for Women. International Conference on Wirtschaftsinformatik (WI) 2025 Proceedings. Münster, Germany.
• HÖDL, T. (2024). Social Media Feedback Dynamics: The Influence of Community and Technology on Content Creators. International Conference on Information Systems (ICIS) 2024 Proceedings. Bangkok, Thailand.
• HÖDL, T., KRASNOVA, H. (2024). Understanding the Concept of Platform Control in the Context of Content Creators: Initial Insights from Scale Development. International Conference on Wirtschaftsinformatik (WI) 2024 Proceedings. Würzburg, Germany.
• HÖDL, T., MYRACH, T. (2023). Content Creators Between Platform Control and User Autonomy. Business & Information Systems Engineering (BISE) (früher: Wirtschaftsinformatik WI), 65 (5), pp. 497-519. 10.1007/s12599-023-00808-9