The 2014 winners
Market Research
1st place

Premium-Haushaltsbürsten mit Swissness nach Deutschland und Österreich (PPR2)
Client: Ebnat AG, Ebnat-Kappel
Marlen Thoma, Product Manager
Project team
Cedric Küenzi, Faulensee, Project leader
Gabriel Bischof, Mosnang
Antonyos Jakob, Lichtensteig
Claudio Merri, Bonau
Project coach: Dr. Franziska Weis
express shopping in an express world (PPBB)
Client: SPAR Gruppe Schweiz, St.Gallen
Bernhard Schwendinger, Sortimentsmanager
Project team
Sascha Gralak, St.Gallen, Project leader
Beda Bächler, St.Gallen
Philipp Van der Elst, St.Gallen
Dominic Zehnder, Arnegg
Project coach: Dr. Markus Grutsch
Turning Data Into Insight (JMCFE)
Client: Vectronix AG, Heerbrugg
M.A. Richard Flax, Marketing & Communication Manager
Project team
Emanuel Ledergerber, Arnegg, Project Leader
Ardian Aliu, Degersheim
Kosovare Miftari, Bronschhofen
Mustafa Ozkanli, Boston
Santiago Quinones, Boston
Anibha Singh, Boston
Project coach FHS: Dr. Benjamin von Walter
Project coach Babson: Prof. Dwight Gertz
Management Design
1st place

Management-Cockpit für ein nachhaltiges Recycling-Business (PPR3)
Client: Solenthaler Recycling AG, Gossau
Christoph Solenthaler, CEO
Project team
Michael Grob, Gossau, Project leader
Patrick Gerig, Waldstatt
Rafael Klarer, Engelburg
Samuel Tekin, St.Gallen
Project coach: Dr. Lothar Natau
Developing the Fragrance Business in China (CPCN)
Client: Givaudan Fragrances (Shanghai) Ltd., Shanghai
Kaspar B. Probst, Director
Project team
Kristina Trajkovic, Flawil, Project Leader
Thomas Candrian, Sagogn
Reto Fausch, St. Gallen
Haiyan (Lois) Xu, Shanghai
Lina (Candy) Tan, Shanghai
Qian (Ivy) Li, Shanghai
Project coach FHS: Prof. Andreas Löhrer