The 2009 winners
Market Research
1st place
Markteintrittsanalyse für die SFS Unimarket AG
Client: SFS Unimarket AG, Heerbrugg
Ernst Durot, Bereichsleiter "Beschläge"
Project team
Daniel Scherrer (Wittenbach)
Elias Huber (St.Gallen)
Isabelle Kast (Grub AR)
Susanne Weissert (St.Gallen)
Project coach: Dr. Lothar Natau
2nd place
International Market Research for Handheld Laser Distance Meters
Client: Leica Geosystems AG, Heerbrugg
Markus Hammerer, Program Director Precision Tool Division
Project team
Christoph Hofer (Bad Ragaz)
Franziska Seiler (St.Gallen)
Marco Zoller (Au SG)
Mario Rodriguez-Graniel, USA
Caitlin Churchill, USA
Rebecca Pelletier, USA
Project coach FHS: Prof. Dr. Sibyille Olbert
Project coach Babson: Prof. Stephen Shapiro
3rd place
Marketingkommunikations-analyse der Landi Schweiz und des LV-St.Gallen
Client: LV-St.Gallen (Landi), St.Gallen
Beat Zollinger, Leiter Absatzkanal Landi
Project team
Sabrina Schmid (Egnach)
Sandra Dünnenberger (St.Gallen)
Simone Leemann (Lichtensteig)
Marina Mettler (St.Gallen)
Project coach: Daniel Steiner, eidg. dipl. Marketingleiter
Management Design
1st place
Business and Distribution Concept for Hearing Systems in the Chinese Retail Market
Client: Phonak (Shanghai) Co.Ltd., CN-Shanghai
Urs Eller, Managing Director
Project team
Patrick Glauser (Niederuzwil)
Matthias Frei (Wittenbach))
Manuel Gresser (Altnau)
YUE Lang (CN-Shanghai)
WU Shenghui (CN-Shanghai)
YE Tingting (CN-Shanghai)
Project coach: Mathias Kleiner, Betriebsökonom FH / MBA
2nd place
Marktanalyse für die LGT Bank in Liechtenstein AG
Client: LGT Bank in Liechtenstein AG, FL-Vaduz
Rolf Brunner, Wealth Management Ostschweiz
Project team
Bruno Buchmann (Schwarzenbach)
Tobias Dörig (Appenzell)
Diego Heller (Jonschwil)
Jan Scheiwiller (St.Gallen)
Project coach: Mag. Elisabeth Ziegler-Hasiba
3rd place
Erarbeitung eines Dialog-Marketing-Konzeptes mit Erfolgsnachweis
Client: RWD Schlatter AG, Roggwil
Roger Herzig, Geschäftsleiter
Project team
Renato Lunardi (St.Gallen)
Nina Fischer (St.Gallen)
Lukas Graf (Arbon)
Thomas Lang (St.Gallen)
Project coach: Rolando Zahner, lic.oec.HSG