The 2017 winners

Market Research

1st place

1st place Market Research WTT YLA 2017

Generation Y und der Bankpartner - wie die Bindung zur Jugend gefördert wird (PPBB)

Client: Raiffeisenbank Regio Uzwil, Niederuzwil
Aldo Kopp, Vorsitzender der Bankleitung  

Project team
Anina Angehrn, Project leader, St.Gallen, Maurin Bueche, Speicher, Dario Forster, Abtwil SG , Dimitri Sonderegger, Gossau SG, Remo Wüthrich, Gossau SG  

Project coach: Claudia Custodia  
Language coach: Ulrike Rosenbaum

2nd place

2nd place Market Research 2017

Strategic Marketing Plan for U.S. Market Entry of the first Fiber Composite Nibbler Power Tool (JUSP)

Client: TRUMPF Grüsch AG, Grüsch
Stefan Anshelm, Product Management Power Tools  
Dr. Axel Erber, Head of Sales Power Tools

Project team
Josua Hasler, Project leader, Montlingen, Fabio Holenstein, Gais, Jan Keim, Heiden, Megan Gold, project leader, USA, Justin Mayfield, USA, Melissa Reinbold, USA

Project coach FHS: Dr. Franziska Weis
Project coach RMU: Dr. Jill K. Maher 

3rd place

3rd place Market Research 2017

Bio Vitamin B12 - neue Wege der Nahrungsergänzung (PPR2)

Client: Hefe Schweiz AG, Stettfurt
Thomas Gamper, Geschäftsführer

Project team
Rahel Goop, Project leader, Schellenberg, Tobias Betschart, Kriessern, Mariana Bogdanovic, Altstätten SG, Flavia Medgyesy, Uzwil  

Project coach: Christian Kressig
Language coach: Maria Nänny
Statistics coach: Jürg Stricker

Management Design

1st place

1st place Management Design 2017

Bodenbeläge - mit digitaler Marketing-Power in die Zukunft (PPR3)

Client: KÜCHLER AG, Schlieren
Tobias Heimpel, Head of Marketing

Project team
Lorena Lütscher, project leader, Domat/Ems, Ramon Beerli, St.Gallen, Nermina Beganovic, Uzwil, Ramona Sigron, Chur, Raffaele Vignacastrisi, Abtwil SG

Project coach: Daniel Steiner  

2nd place

2nd place Management Design 2017

Entering the Chinese Skin Care Market (JCSP)

Client: Mibelle Group, Buchs AG
Sandra Dragone, Key Account Manager International Sales 

Project team
Marius Strässle, project leader, Gossau SG, Tobias Geisser, Bischofszell, Stephan Känel, St.Gallen, Jiang Lu (Elizabeth), China, Yuhua Wang (Sophia), China, Man Zhang (Manuel), China

Project coach FHS: Prof. Andreas Löhrer  
Project coach SHU: Yan Hui (Heidi), Ph.D. 

3rd place

3rd place Management Design 2017

New Sales Channel Strategies in a Swiss Major Bank (CPIM)

Client: Raiffeisen Schweiz Genossenschaft, St.Gallen
Ermal Arifi, Segment Manager of Private and Investment Customers  
Johannes Wieser, Head of Sales Concept  

Project team
Nicole Schneider, project leader, St.Gallen, Sinthusa Arumugam, Wil SG, Min-gi Ha, Exchange Student from South Korea, Sojin Lee, Exchange Student from South Korea
Seong-Hye Lee, Exchange Student from South Korea, Sandra Tobler, Thal  

Project coach: Dr. Ronald Ivancic