Market Research and management concept

The project objectives are defined in advance by the WTT and the client in accordance with the client's specific requirements.

• Market analysis
  size, development, forecasts, distribution, penetration, drivers, barriers, potential
• Competition analysis
  key players, market shares, strengths/weaknesses, business models, profiles, USPs, strategies
• (Target) customer analyses
  profiles, sectors, expectations, requirements, price acceptance, perception, satisfaction
• Trend analysis
  megatrends, socio-cultural profiles, technology scouting, substitute products
• Sales analyses
  sales concepts, distribution channels, sales services, service models
• Image and brand analysis
  products, services, brands, companies
• Employee satisfaction analysis

• Sustainability analysis

  Approach in market research

• extensive primary and secondary analyses
  on the Swiss market and in German-speaking countries
• Research design
  methodical planning with specific determination of research objectives, target groups, data collection methods, research contents, etc.
• Market surveys
  primary surveys with a sample size of up to three digits (N) using online tools, secondary research with extensive investigations
• Evaluation
  elevated data is analyzed and interpreted using professional tools
• Derivations and recommendations
  from the insights of the analyses, project-specific directly applicable conclusions and recommendations are developed

The project goals are defined in advance according to demand and tailored to customer specifications by the WTT with the clients.

• Strategy and new business 
  Conceptualization of specific strategies, innovative business models, new services, business plans, etc.
• Marketing management
  Concepts for analog and digital marketing, communication, sales, market entries, positioning, new customer acquisitions, customer journey, customer retention, sponsorship, etc.
• Sustainability
  Concepts for sustainable development and transformation, 3-sector analysis, service learning, etc.
• Accounting and controlling 
  Concepts for calculation models, key figure developments, balanced scorecards, dashboards, management cockpits, early warning systems, cost management, profitability calculations, financial process controlling, etc.
• Banking and finance
  Concepts for wealth management, financial planning, corporate banking, valuations, risk management, mergers & Acquisitions, succession planning, etc.
• Economic Psychology and Organization
  Concepts for employee development, expansion of competency portfolios, employee retention, job grading systems, compensation systems, incentives, future-oriented corporate cultures, organizational developmentes, etc. 

Businesses of all sizes and from all sectors in Switzerland and in the international Lake Constance region, public institutions and NGOs.