Prof. Dr. Christian Bodmer

Beruflicher Abschluss

• Dr. oec. HSG, University of St. Gallen
• Dipl. Ing. ETH, ETH Zürich
• Supervisor-Coach, Advanced Federal Diploma of Higher Education, State Secretariat for Education, Research and Innovation SERI

Aktuelle Projekte

• Artificial Intelligence in B2B Marketing & Sales: Development of an AI B2B Marketing & Sales Maturity Framework
• Artificial Intelligence in B2B Marketing & Sales: Implementing augmented selling and assisted selling in SMEs

Fachliche Schwerpunkte

• B2B Marketing and Sales
• Innovation, Technology & Product Management
• Digital Transformation

Berufspraxis

• Professor of B2B Marketing & Sales | Technology Management at OST
• Head of DigitalLab@OST
• Managing Director of InnoCoach, a business consultancy specializing in the systematic development and marketing of technologies and innovations
• Vice President for Advanced Development and Head of Technology Management at Schindler
• Managing Director of the Transfer Center for Technology Management at the University of St. Gallen
• Consultant at the APQC American Productivity and Quality Center, Houston, TX

Spezialisierung

• Marketing concepts and strategies based on business typology, especially for Small and Medium Sized Enterprises (SME)
• Market development and sales approaches for industry
• Innovation, technology, and product management on both strategic and tactical levels
• Establishing working product management structures and processes to successfully link innovation / technology management with market strategies and sales in both SMEs and large organizations
• Comprehensive, systematic, and sustainable Digital Transformation (lean - digital - green)

Patente

• Apparatus and procedure to inform passengers of an elevator • EU EP1621505A1EU EP1621505A1
• Device and method for elevator information display • US US7445090B2US US7445090B2
• Maintenance method and device for an elevator or escalator installation • EU EP1814813A1, WO2006050626A1EU EP1814813A1, WO2006050626A1
• Remote recording of maintenance operations for an elevator or escalator installation • US US8028807B2

Fachzeitschrift

• Bodmer, C. E., Seliner, K., & Rüedy, A. (2025). «Wheelcart-Modell»—Kompass für die digitale Transformation. KMU-Magazin, (4/5 2025), 46–49.
• Bodmer, C. E., & Seliner, K. (2024). Schrittweise zum ganzheitlichen B2B-Marketing-Ansatz. KMU-Magazin, (11/12 2024), 100–104.