Dr. Sebastian Scheler

ISM Institut für Strategie und MarketingKompetenzzentrum Strategisches Management

+41 58 257 12 57sebastian.scheler@ost.ch

Sebastian Scheler is Research Associate at the Department for Strategy and Marketing. In his projects he is currently working on data-driven business models and the Internet of Things (IoT). He is teaching Management in the Health Sector and Fundamentals of Business Economics. He holds a Ph.D. from Zeppelin University in Friedrichshafen, Germany in transport economics.

Area of Expertise

Data Analysis
Digital Business Models
Business Models for the Internet of Things (IoT)


PhD in the field of Transport Economics from Zeppelin University in Friedrichshafen, Germany
MSc Environmental and Resource Management from University of Southern Denmark in Esbjerg, Denmark
BSc Economics and Social Sciences from Free University of Bozen-Bolzano in Bolzano, Italy

Professional Experience

Research Associate at the Department of Strategy and Marketing
Research Associate in the Finance Department of the Canton of Zurich
Junior Researcher in various companies

Teaching Experience

Management in the Health Sector (Bachelor)
Fundamentals of Business Economics (Bachelor)


2022–2024 Profitable IoT application in the construction and real estate sector via discrete event simulation (Innosuisse)
Identification and interpretation of IoT applications in the construction and real estate sector along the supply chain

2022–2024 Know the flow! (Innosuisse)
Unique Footfall Information as USP in Payment and PropTech.
Development of a footfall model fed by a unique set of real data in order to generate footfall information in an unknown granularity (time and location), on-demand and as a basis for an ecosystem of location-intelligent products, and services for both implementation partners.

2021–2022 Hybrides eFahrzeug (Innocheque)
Initial market research for a new, in-development hybrid eVehicle.

2021–2023 Datenbilanz (Innosuisse)
Development of a simple and practical tool for the economic assessment of data as an asset and risk factor. Visualization in a data balance sheet, showing how data can be used and risks avoided (e.g., loss).


European Academy of Management (EURAM)

Peer-Reviewed Journal Articles and Conference Proceedings

  • SCHELER, S., HEINS, C. (2023). Consumer Acceptance of Unmanned Stores in Grocery Retail. International Journal of Services Technology and Management, 29 (1), pp. 18-38. 10.1504/IJSTM.2024.10063706
  • HEINS, C., SCHELER, S. (2022). Consumer Acceptance of Unmanned Retail Stores for Grocery Retail. European Academy of Management Conference (EURAM), "Leading Digital Transformation", Zurich / Winterthur (15-17 June 2022)..
  • TIETZ, R., KUGLER, P., WEIS, F. S., LUX, W., SCHELER, S. (2022). Das Beste aus zwei Welten. Wie etablierte Unternehmen und Start-ups Märkte erschließen. Der Betriebswirt - Management in Wissenschaft und Praxis, 63 (2), pp. 69-95.
  • SCHULZ, W. H., SCHELER, S. (2020). Costa Rica's introduction of periodic technical inspections: an economic assessment. Journal of Academy of Business and Economics, 20 (3), pp. 155-172. http://dx.doi.org/10.18374/JABE-20-3.12
  • SCHULZ, W. H., HEINRICH, L., SCHELER, S. (2017). Macroeconomic and external costs caused by inefficient pavement management: Empirical evidence from the A9 motorway in Germany. In Andreas Loizos, Imad Al-Qadi, Tom Scarpas (Eds.), Proceedings of the 10th International Conference on the Bearing Capacity of Roads, Railways and Airfields (BCRRA 2017) (pp. 1045-1052). CRC Press.

Books and Research Monographs

  • SCHELER, S. (2022). Economic Essays on Road Traffic Safety.


  • SCHULZ, W. H., SCHELER, S. (2018). The effects of the convergence of Turkish Transport Policy to European Transport Policy: An empirical assessment for the Introduction of Periodical Technical Inspection of Road Vehicles. 76th Annual MPSA Conference. Chicago: Midwest Political Science Association.