Institute of Strategy and Marketing

The Institute for Strategy and Marketing (ISM) is the competency platform for strategic and market-oriented corporate management at the OST – Eastern Switzerland University of Applied Sciences. We create benefits for our stakeholders in Eastern Switzerland and beyond by conducting excellent applied research projects in the fields of strategy and marketing and transferring the results into business practice, management, continuing education and teaching.

The Institute of Strategy and Marketing offers holistic solutions from a single source throughout the entire process of strategic and operational service design and marketing. The spectrum ranges from market research with the determination of customer needs to the conception of innovative strategies, management approaches and business models to the design and pricing of new products and services. The positioning of the companies and the market development are effectively supported by modern approaches to brand management and integrated communication. Company founders and start-ups benefit from our expertise in entrepreneurship and technology management.

The ISM offers competent consulting services for companies, which are carried out by the Competence Center Knowledge Transfer & Innovation as lecturer projects or as student consulting projects. As part of the ISM, the Competence Center for Knowledge Transfer & Innovation also organizes the Young Leader Award, the most important event for young managers in Eastern Switzerland.