Prof. Dr. Franziska Weis

IFU Institut für Unternehmensführung

+41 58 257 13 95franziska.weis@ost.ch

Curriculum Vitae

Franziska is a Professor of Marketing at the Department of Business Management. Her primary focus is in areas related to digital marketing. She teaches empirical research methods. Previously, she was a senior research consultant in market research at a large advertising agency. She holds a Ph.D. in business-to-business marketing from the University of Paderborn.

Teaching activity

  • Research Methods & Tools I (Graduate level)
  • Research Methods & Tools II (Graduate level)
  • Advisor for international student consulting projects (JUSP, CPIM), e.g. together with the Robert Morris University, Pittsburgh, USA (Undergraduate level)

Projects

  • Research project "City Engagement Messenger to increase the attractiveness and revitalization of city centers", Project partners: Renuo AG, Standortförderung Stadt St.Gallen, Pro City St.Gallen, 30 Organizations (retailer, associations) of the City of St.Gallen
  • Research project "Work-Life-Balance at Universities", Project partners: Department Diversity and und Equal Opportunities from the Eastern Switzerland University of Applied Sciences, Department Diversity from the University of Applied Sciences of the Grisons
  • Research project "leanPredict as an agile solution for condition monitoring and predictive maintenance for intralogistics systems, Project partners: Institute for Lab Automation and Mechatronics from the Eastern Switzerland University of Applied Sciences, Automation and Control Systems (ACS), LeanBI, Westermo Neratec (formerly: Neratec Solutions), Post Logistics
  • Research project "Employer Branding Navigator", Project partners: Bühler, Hilti, KPMG, PostFinance, Universum
  • Research project "Integrated Social Media Navigator", Project partners: Mineralquelle Gontenbad Goba, AMAG, City Garage St.Gallen
  • Research partners "Accelerating innovation diffusion through a customer-value-based communication concept", Project partners: Plaston

  • Professor of Marketing, Department of Business Management, Competence Center Marketing Management
  • Project Lead qualitative and/or quantitative market research projects with a focus on employee or customer satisfaction and loyalty

Peer-Reviewed Journal Articles and Conference Proceedings

  • Hofer-Fischer, S., Kremmel, D., Weis, F. S. (2022). Messenger Marketing. Grundlagen, Einsatzmöglichkeiten, Erfolgsfaktoren. WiST Wirtschaftswissenschaftliches Studium, 51(4), pp. 45-48.
  • Kugler, P., Tietz, R., Weis, F. S., Lux, W., Scheler, S. (2022). Das Beste aus zwei Welten. Wie etablierte Unternehmen und Start-ups Märkte erschließen. Der Betriebswirt - Management in Wissenschaft und Praxis, 63(2), pp. forthcoming.
  • Kremmel, D., Hofer-Fischer, S., Weis, F. S. (2022). Online-Marketing systematisch steuern. Controlling & Management Review (3), pp. 54-59.
  • Waibel, R., Weis, F. S., Metzger, T., Minder Hochreutener, S., Pfister, K. (2020). Evidenz von Dunning-Kruger-Effekten bei Schweizer Hochschulstudierenden. Empirische Pädagogik, 34 (2), pp. 157-178.
  • Weis, F. S., Von Walter, B. (2019). Why Practicing Sports Increases Sales Success. 48th EMAC Annual Conference, May 28-31, 2019, Proceedings.

Chapters in Edited Books

  • Weis, F. S. (2022). Work-Life-Balance und hybride Arbeitsgestaltung. In Cloots, Alexandra (Eds.), Hybride Arbeitsgestaltung. Herausforderungen und Chancen (pp. accepted). Wiesbaden: Springer Gabler.
  • Weis, F. S., Meier-Hobmeier, B. (2016). Charles Vögele: Durchführung einer strategischen Situationsanalyse (1 ed.). In von Walter, B., Kremmel, D. (Eds.), Employer Brand Management (pp. 97-109). Wiesbaden: Springer Fachmedien.

Professional Journals and Newspaper

  • Lux, W., Kugler, P., Weis, F. S., Tietz, R. (2020). KMU: Ihr Umgang mit Unsicherheit und Risiken. Organisator (10/2020), pp. 30-31.
  • Kugler, P., Tietz, R., Weis, F. S., Lux, W. (2020). KMU-Spiegel 2020: Wie Start-ups und etablierte Unternehmen Märkte erschliessen. Fachhochschule St.Gallen, St.Gallen, Switzerland.
  • Tietz, R., Kugler, P., Weis, F. S., Lux, W. (2019). Digitale Projekte Schweizer KMU. personalSCHWEIZ (6), pp. 25-27.
  • Tietz, R., Kugler, P., Weis, F. S., Lux, W. (2019). KMU-Spiegel 2019: Digitalisierung konkret - Erfahrungen aus der Praxis. Fachhochschule St.Gallen, St.Gallen, Switzerland.
  • Gehrig, M., Kugler, P., Lux, W., Tietz, R., Waibel, R., Weis, F. S. (2018). KMU-Spiegel 2018: Veränderungen in Schweizer KMU. Fachhochschule St.Gallen, St.Gallen, Switzerland.
  • Gehrig, M., Lux, W., Tietz, R., Waibel, R., Weis, F. S. (2017). KMU-Spiegel 2017: Digitalisierung in Schweizer Klein- und Mittelunternehmen. Fachhochschule St.Gallen, St.Gallen, Switzerland.
  • Weis, F. S., Kremmel, D., Von Walter, B. (2015). Mit der Conjoint-Analyse zum Produkterfolg. KMU Magazin, 18 (9), pp. 101-105.
  • Von Walter, B., Kremmel, D., Weis, F. S. (2013). Employer Branding: Wie Unternehmen als Arbeitgeber attraktiv werden. KMU Magazin, 16 (7/8), pp. 18-21.