Rosella Toscano-Ruffilli

Lehre Departement Wirtschaft Dozentin

+41 58 257 12

Rosella Toscano-Ruffilli is a senior lecturer in marketing, sales and key account management. She focuses mainly on strategic topics for national and international markets. Digitalization in marketing and sales are an integral part of her work. In addition, Rosella Toscano also works part-time for a consulting company and supports companies in strategic issues relating to sales and key account management.

Area of Expertise

  • Strategic Marketing
  • Digital Marketing
  • Sales and Distribution Management
  • International Sales Management
  • Key Account Management


  • Continuing education "Systemic Structural Constellations" with Prof.Dr. Varga von Kibed
  • Continuing education "Strategy and Organization in e-Business" at the University of St.Gallen (HSG)
  • Master of Arts in Business Administration at the University of St.Gallen (M.A. HSG)
  • Master in Business Education at the University of St.Gallen (HSG)

Professional Experience

  • Senior Lecturer at the OST
  • Head of Marketing for the School of Management at OST
  • Deputy Head of Business Administration
  • Project manager for consulting projects in marketing, sales and key account management at Dr. Pius Küng & Partner

Teaching Experience

  • Marketing (Undergraduate level)
  • Sales and Customer Management (Undergraduate level)
  • White Collar Crime (Interdisciplinairy course, undergraduate level)
  • Innovation Marketing (Executive education)
  • Sales Management (Executive education)
  • Advisor for student consulting projects (Undergraduate level)


  • Research project "Sustainable promotion of women in the board of directors and management of SMEs"


  • Swiss Marketing
  • HSG Alumni
  • OST Alumni, Club Sales & Marketing

Editorials and Reviewing

Audit board of Advanced Federal Diploma of Higher Education for Marketing and Sales Director


  • WTT Young Leader Award 2018, 2022

Peer-Reviewed Journal Articles and Conference Proceedings

  • BISCHOF, N., OLBERT-BOCK, S., TOSCANO-RUFFILLI, R. (2022). Stille Post – Frauen in Top-Level-Positionen von Schweizer Unternehmen – eine Analyse des Besetzungsprozesses für Verwaltungsratsmandate. zfo - Zeitschrift Führung + Organisation, 02(2022), pp. 90-97.

Books and Research Monographs

  • TOSCANO-RUFFILLI, R., GRABER, B. (2018). Strategisches Marketing kompakt. Mörschwil: KLV Kaufmännischer Lehrmittelverlag AG.

Professional Journals and Newspaper

  • KÜNG, P., TOSCANO-RUFFILLI, R. (2015). Mit Mehrwert Schlüsselkunden binden. KMU Magazin.
  • TOSCANO-RUFFILLI, R., KÜNG, P. (2015). Die Herausforderungen der Zukunft erfolgreich meistern. IHKfacts, 2015(4).


  • TOSCANO-RUFFILLI, R. (2015). Businesstag FL Vaduz Thema Marktorientierte Veränderungen als Chance.
  • TOSCANO-RUFFILLI, R. (2015). IHK St. Gallen-Appenzekll Eco Ost-Trendfabrik.