Market Research

The project objectives are defined in advance by the WTT and the client in accordance with the client's specific requirements.

• Market analysis
  size, development, forecasts, distribution, penetration, drivers, barriers, potential
• Competition analysis
  key players, market shares, strengths/weaknesses, business models, profiles, USPs, strategies
• (Target) customer analyses
  profiles, sectors, expectations, requirements, price acceptance, perception, satisfaction
• Trend analysis
  megatrends, socio-cultural profiles, technology scouting, substitute products
• Sales analyses
  sales concepts, distribution channels, sales services, service models
• Image and brand analysis
  products, services, brands, companies
• Employee satisfaction analysis

• Detailed primary and secondary analyses
  in the Swiss market and in other German-speaking countries
• Research design
  methodical plan of action with specific definition of research objectives, target groups, survey methods, research content, etc.
• Market surveys
  field-based with population size (N) up to three digits and using online tools,
  desk-based with detailed research
• Analysis
  collected data are first analysed with professional tools and then interpreted
• Conclusions and recommendations
  conclusions and recommendations with direct practical application are derived from the analysis findings

For greater depth on the Market Research assignment, relevant, specifically selected business analytics elements are covered with reference to «KMU*STAR» by Lombriser Roman et al. 

• Situation analysis 
  relevant topics are selected from the following: History, business concept, products/markets (strategic business units), business development, competitive position, skills/resources for all corporate functions, financials/results
• Outlook analysis
  relevant topics are selected from the following: general trends, plans made, market development, success factors, development of competition, business potential, skills/resource requirements
• SWOT analysis (strengths, weaknesses, opportunities, threats)
  derived from market research and elements covered in the situation and outlook analysis 
• Optional strategic directions 
  derived from market research, elements covered in the situation and outlook analysis and SWOT 
• Program of operational measures
  shows how directions can be implemented at operational level

Businesses of all sizes and from all sectors in Switzerland and in the international Lake Constance region, public institutions and NGOs.