Market Research

The project objectives are defined in advance by the WTT and the client in accordance with the client's specific requirements.

• Market analysis
  size, development, forecasts, distribution, penetration, drivers, barriers, potential
• Competition analysis
  key players, market shares, strengths/weaknesses, business models, profiles, USPs, strategies
• (Target) customer analyses
  profiles, sectors, expectations, requirements, price acceptance, perception, satisfaction
• Trend analysis
  megatrends, socio-cultural profiles, technology scouting, substitute products
• Sales analyses
  sales concepts, distribution channels, sales services, service models
• Image and brand analysis
  products, services, brands, companies
• Employee satisfaction analysis

The project objectives are defined in advance by the WTT and the clients in accordance with the client's specific requirements.

Requirements analysis for information systems

• Determine functional requirements and derive user stories (use case diagrams, class diagrams, user stories, requirement catalogs)
• Derive and describe non-functional requirements (such as reliability, usability, etc.) and transfer them to consistent requirement diagrams
• Set up prototyping with tool support (GUI mockups)

Business process analysis

• Record business processes (using surveys, observation or artifacts) and model them with BPMN
• Recognize weak points and optimization potential in business processes and suggest improvement measures.

Projects related to Artificial Intelligence (AI) can be worked on in interdisciplinary teams made up of students of business administration, business informatics, computer science, systems engineering and / or electrical engineering. At the same time, classic market research is being worked out and an AI functional model is being developed. The project objectives are defined in advance by the WTT and the clients in accordance with the client's specific requirements.

• Computer vision
  Conception and development of camera-based systems such as optical quality inspection, robotics, etc.
• Natural Language Processing
  Conception and development of chatbots, speech and text analysis, etc.
• Data science
  Analysis, visualization and evaluation of data, data-based decision-making, quantitative finance, forecasting, recommender systems, etc.
• Industry 4.0 / Internet of Things (IoT)
  Automatic analysis of collected machine data to increase production / quality monitoring / condition monitoring and predictive maintenance, etc.

• Detailed primary and secondary analyses
  in the Swiss market and in other German-speaking countries
• Research design
  methodical plan of action with specific definition of research objectives, target groups, survey methods, research content, etc.
• Market surveys
  field-based with population size (N) up to three digits and using online tools,
  desk-based with detailed research
• Analysis
  collected data are first analysed with professional tools and then interpreted
• Conclusions and recommendations
  conclusions and recommendations with direct practical application are derived from the analysis findings

For greater depth on the Market Research assignment, relevant, specifically selected business analytics elements are covered with reference to «KMU*STAR» by Lombriser Roman et al. 

• Situation analysis 
  relevant topics are selected from the following: History, business concept, products/markets (strategic business units), business development, competitive position, skills/resources for all corporate functions, financials/results
• Outlook analysis
  relevant topics are selected from the following: general trends, plans made, market development, success factors, development of competition, business potential, skills/resource requirements
• SWOT analysis (strengths, weaknesses, opportunities, threats)
  derived from market research and elements covered in the situation and outlook analysis 
• Optional strategic directions 
  derived from market research, elements covered in the situation and outlook analysis and SWOT 
• Program of operational measures
  shows how directions can be implemented at operational level

Businesses of all sizes and from all sectors in Switzerland and in the international Lake Constance region, public institutions and NGOs.