Dr. Michael Gino Kraft

IOL Institut für Organisation und LeadershipDozent & Leiter des Kompetenzzentrums Qualität & Nachhaltigkeit

+41 58 257 12 82michael.kraft@ost.ch

Michael Gino Kraft is a lecturer in Sustainable Management at the Institute for Organization and Leadership (IOL) and serves as the Head of the Competence Center for Quality and Sustainability. His research interests lie at the intersection of digitization and sustainability, with a focus on circular economy and management systems. Previously, he was a strategist and organizational officer at a large foundation. He holds a Ph.D. in Organizational Behavior from the Szent István University.

Area of Expertise

  • Sustainable Management
  • Circular Economy
  • Organizational Behavior
  • Quality Management


  • PhD in Organizational Behavior at Szent István University, Hungary
  • Master of Science in Business and Economics at the Technical University of Dortmund, Germany
  • Bachelor of Arts in Business Psychology at the Fresenius University of Applied Sciences Hamburg, Germany

Professional Experience

  • Head of the Competence Center for Quality and Sustainability, St. Gallen
  • Lecturer at the Institute for Organization & Leadership (IOL), St. Gallen
  • Strategic & organizational officer, Hamburg
  • Management Consultant with focus on project management and interim solutions, Hamburg

Teaching Experience

  • Project Management (Bachelor level)
  • Quality Management (Bachelor level)
  • Circular Management (Master level)
  • Decision-making behaviour & transformation
  • Leadership (Bachelor level)
  • Coach for Scientific Practice Projects (Master level)


  • Digital Assistant for Sustainable Innovation (DASI). Project partner: HWZ; Dressel GmbH
  • Cybermobbing First Check (CFC). Project partner: IPM (OST), Ylex.
  • Chat Agent for Sustainability CheckUp (CASC). Project partner: IPM (OST), tfy-Consult.
  • Circular Economy Lab. Projectpartner: IBH.
  • Serious Game for Circular Economy. Project partner: Koboldgames.


- SAQ Swiss Association for Quality
- Bendu Swiss Network Service Learning at University

Editorials and Reviewing

  • Member of the Editorial Board of the International Journal of Applied Research in Business and Management (IJARBM)
  • Reviewer for the Journal of Economic Development, Environment & People (JEDEP)

Peer-Reviewed Journal Articles and Conference Proceedings

  • KRAFT, M., BINDER, P., SCHERER, L. (2024). Green Nudging in Unternehmen - Mit kleinen Anstupsern das ökologische Verhalten der Beschäftigten fördern. zfo - Zeitschrift Führung + Organisation, 96 (3), pp. 151-155.
  • KRAFT, M. (2021). Concepts of Employee Ambidexterity - A Literature-Based Analysis of Paradoxical Behavior on an Individual Level. International Journal of Applied Research in Business and Management, 2 (2), pp. 64-72. 10.51137/ijarbm.2021.2.2.5
  • KRAFT, M. (2021). The Role of Health Promotion in Management Development. A Systematic Review of Training Concepts in an Organizational Context. Business Ethics and Leadership, 5 (1), pp. 89-97. 10.21272/bel.5(1).89-97.2021
  • KRAFT, M., HENRICHS, G. (2019). How important are Linguistic Competencies on the German Labour Market? a Qualitative Content Analysis of Job Advertisements. European Journal of Economics and Business Studies, 5 (3), pp. 35-41. https://doi.org/10.26417/ejes.v5i3.p35-41
  • KRAFT, M. (2019). How to lead with digital media effectively? A literature-based analysis of media in a E-leadership context. Journal of Economic Development, Environment and People, 8 (4), pp. 42-53. 10.26458/jedep.v8i4.639
  • KRAFT, M. (2018). Antecedents & perspectives of ambidextrous leadership. Marketing and Management of Innovations, 4, pp. 5-13. 10.21272/mmi.2018.4-01

Books and Research Monographs

  • KRAFT, M., IVANCIC, R., NERTINGER, S. (2024). Greenwashing - Wirkungsvolle Ansätze zur Identifikation und Vermeidung. Wiesbaden: Springer Fachmedien . 10.1007/978-3-658-44744-1
  • KRAFT, M., FRANK, E., PODLEISEK, A. (2023). Carbon Management in KMU - Strategien und Ansätze zur Klimaneutralität. Wiesbaden: Springer Fachmedien . https://doi.org/10.1007/978-3-658-42238-7
  • KRAFT, M., CHRIST, O., SCHERER, L. (2022). Management der Kreislaufwirtschaft - Positionierung und Gestaltung zirkulärer Unternehmen. Wiesbaden: Springer Fachmedien .
  • KRAFT, M. (2020). Strengthening organizations through ambidexterity -an empirical investigation.

Professional Journals and Newspaper

  • SCHERER, L., KRAFT, M. (2024). So geht’s: Systeme und Tools für mehr Nachhaltigkeit in Unternehmen. MQ Management und Qualität, 3-4/2024, pp. 10-12.
  • JORDAN, D., KRAFT, M. (2023, March). Corporate Social Responsibility (CSR) - Die gesellschaftliche Verantwortung in Ostschweizer KMU. KMU Magazin, 26 (3), pp. 100-103.
  • KRAFT, M., OBERHOLZER, B. (2023). Kreislaufwirtschaft - Zurück in die Zukunft. Informationsmagazin des FSKB Fachverband der Schweizerischen Kies- und Betonindustrie, 2023 (1), pp. 10-12. Bern.


  • KRAFT, M. (2024). Einblicke in die Kreislaufwirtschaft - Strategien und Ansätze zur Zirkularität. INNOSourcing - Supply Management Excellence (SME).
  • KRAFT, M. (2023). Kreislaufwirtschaft ist mehr als Recycling. FSKB Fachverband der Schweizerischen Kies-und Betonindustrie.
  • TÖDTLI, B., KRAFT, M., ZIEGLER, M., BINDER, P. (2023). Cyberbullying Detection using Machine Learning: Insights from an Applied Research Project. "EXPLORING CRITICAL CHALLENGES FOR THE CHANGING NATURE OF WORK".
  • KRAFT, M. (2021). Corporate Digital Responsibility. IOL-Symposium.